{"id":14821,"date":"2023-06-12T15:01:09","date_gmt":"2023-06-12T15:01:09","guid":{"rendered":"https:\/\/designaid.be\/cases\/facets\/"},"modified":"2026-04-14T09:33:34","modified_gmt":"2026-04-14T09:33:34","slug":"facets","status":"publish","type":"cases","link":"https:\/\/designaid.be\/en\/cases\/facets\/","title":{"rendered":"Facets"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14821\" class=\"elementor elementor-14821 elementor-5421\" data-elementor-post-type=\"cases\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31d8936 e-flex e-con-boxed e-con e-parent\" data-id=\"31d8936\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3109e5c e-con-full e-flex e-con e-child\" data-id=\"3109e5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac7f635 elementor-widget elementor-widget-heading\" data-id=\"ac7f635\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Facets<span class=\"orange\">.<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-90e10c1 e-con-full e-flex e-con e-child\" data-id=\"90e10c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-84e98b7 e-con-full e-flex e-con e-child\" data-id=\"84e98b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f4c811c elementor-align-right elementor-mobile-align-center categories-single-post-info elementor-widget elementor-widget-post-info\" data-id=\"f4c811c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-b11f233 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/designaid.be\/cases-categories\/rebranding\/\" class=\"elementor-post-info__terms-list-item\">Rebranding<\/a>, <a href=\"https:\/\/designaid.be\/cases-categories\/webdesign\/\" class=\"elementor-post-info__terms-list-item\">Webdesign<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ae3646 e-flex e-con-boxed e-con e-parent\" data-id=\"7ae3646\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-33bdac5 e-con-full e-flex e-con e-child\" data-id=\"33bdac5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-220d720 elementor-widget elementor-widget-video\" data-id=\"220d720\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/designaid.be\/wp-content\/uploads\/2023\/06\/AWDC_Facets_2023_Logo-2.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a75b185 e-con-full e-flex e-con e-child\" data-id=\"a75b185\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf7953a elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"cf7953a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The organizers of Facets approached us to create a <strong>\n  <a href=\"https:\/\/designaid.be\/en\/branding\/\">branding<\/a>\n<\/strong> concept for their upcoming event.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24b877e elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"24b877e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We knew immediately that we wanted to create a branding concept that would capture the essence of Botswana and the beauty of diamonds. We discovered that the original colors of the Botswana flag were blue, black and white. We decided to incorporate these colors into the corporate identity as a tribute to the host country.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0685723 e-flex e-con-boxed e-con e-parent\" data-id=\"0685723\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-287f8fd e-con-full e-grid e-con e-child\" data-id=\"287f8fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0442aff elementor-widget elementor-widget-image\" data-id=\"0442aff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"639\" height=\"520\" src=\"https:\/\/designaid.be\/wp-content\/uploads\/2023\/06\/facets_Flag-Mockup-1.webp\" class=\"attachment-full size-full wp-image-14823\" alt=\"facets_Flag Mockup 1\" srcset=\"https:\/\/designaid.be\/wp-content\/uploads\/2023\/06\/facets_Flag-Mockup-1.webp 639w, https:\/\/designaid.be\/wp-content\/uploads\/2023\/06\/facets_Flag-Mockup-1-300x244.webp 300w\" sizes=\"(max-width: 639px) 100vw, 639px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31eafd2 elementor-widget elementor-widget-image\" data-id=\"31eafd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"639\" height=\"520\" src=\"https:\/\/designaid.be\/wp-content\/uploads\/2023\/06\/Group-3666.webp\" class=\"attachment-full size-full wp-image-14824\" alt=\"Group 3666\" srcset=\"https:\/\/designaid.be\/wp-content\/uploads\/2023\/06\/Group-3666.webp 639w, https:\/\/designaid.be\/wp-content\/uploads\/2023\/06\/Group-3666-300x244.webp 300w\" sizes=\"(max-width: 639px) 100vw, 639px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a61109 e-con-full e-flex e-con e-child\" data-id=\"6a61109\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10446a9 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"10446a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>For the logo, we knew we wanted to create an abstraction of a diamond that would be instantly recognizable. We experimented with various shapes and designs before ultimately arriving at a sleek, modern design that captures the brilliance and luster of a diamond.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96cd2e4 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"96cd2e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The use of negative space in the logo adds a level of sophistication and elegance, while the colors blue, black and white perfectly match the colors of the Botswana flag.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6522493 e-flex e-con-boxed e-con e-parent\" data-id=\"6522493\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-df467e7 e-con-full e-flex e-con e-child\" data-id=\"df467e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78ffadd elementor-widget elementor-widget-image\" data-id=\"78ffadd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1278\" height=\"479\" src=\"https:\/\/designaid.be\/wp-content\/uploads\/2023\/06\/Group-3667.webp\" class=\"attachment-full size-full wp-image-14825\" alt=\"Group 3667\" srcset=\"https:\/\/designaid.be\/wp-content\/uploads\/2023\/06\/Group-3667.webp 1278w, https:\/\/designaid.be\/wp-content\/uploads\/2023\/06\/Group-3667-300x112.webp 300w, https:\/\/designaid.be\/wp-content\/uploads\/2023\/06\/Group-3667-1024x384.webp 1024w, https:\/\/designaid.be\/wp-content\/uploads\/2023\/06\/Group-3667-768x288.webp 768w\" sizes=\"(max-width: 1278px) 100vw, 1278px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c26c20 e-con-full e-flex e-con e-parent\" data-id=\"6c26c20\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d5ab8c elementor-widget elementor-widget-template\" data-id=\"0d5ab8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"14062\" class=\"elementor elementor-14062 elementor-11826 elementor-11826\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48b567a2 e-flex e-con-boxed e-con e-parent\" data-id=\"48b567a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-463253c3 e-con-full e-flex e-con e-child\" data-id=\"463253c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67e46a1b elementor-widget elementor-widget-heading\" data-id=\"67e46a1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Related Cases<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76c2cf35 e-con-full e-flex e-con e-child\" data-id=\"76c2cf35\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3623cb8c elementor-grid-3 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"3623cb8c\" data-element_type=\"widget\" data-e-type=\"widget\" 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--e-global-typography-459ea95-word-spacing );}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"14030\" class=\"elementor elementor-14030 elementor-11026 elementor-11026 elementor-11026 e-loop-item e-loop-item-15447 post-15447 cases type-cases status-publish has-post-thumbnail hentry cases-categories-rebranding cases-categories-webdesign\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-cc8621e e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"cc8621e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;zoomIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a26f90 elementor-flip-box--effect-fade portfolio-box animated-slow elementor-invisible elementor-widget elementor-widget-flip-box\" data-id=\"5a26f90\" data-element_type=\"widget\" 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