{"id":14837,"date":"2023-05-24T12:52:43","date_gmt":"2023-05-24T12:52:43","guid":{"rendered":"https:\/\/designaid.be\/cases\/festival-rebranding\/"},"modified":"2026-04-15T08:53:35","modified_gmt":"2026-04-15T08:53:35","slug":"festival-rebranding","status":"publish","type":"cases","link":"https:\/\/designaid.be\/en\/cases\/festival-rebranding\/","title":{"rendered":"Festival rebranding"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14837\" class=\"elementor elementor-14837 elementor-5321\" data-elementor-post-type=\"cases\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d04750b e-flex e-con-boxed e-con e-parent\" data-id=\"d04750b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c022cd9 e-con-full e-flex e-con e-child\" data-id=\"c022cd9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5637e88 elementor-widget elementor-widget-heading\" data-id=\"5637e88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Festival rebranding<span class=\"orange\">.<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47eecba e-con-full e-flex e-con e-child\" data-id=\"47eecba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-06415e2 e-con-full e-flex e-con e-child\" data-id=\"06415e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-765c986 elementor-align-right elementor-mobile-align-center categories-single-post-info elementor-widget elementor-widget-post-info\" data-id=\"765c986\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-b11f233 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/designaid.be\/cases-categories\/rebranding\/\" class=\"elementor-post-info__terms-list-item\">Rebranding<\/a>, <a href=\"https:\/\/designaid.be\/cases-categories\/webdesign\/\" class=\"elementor-post-info__terms-list-item\">Webdesign<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-87509b0 e-flex e-con-boxed e-con e-parent\" data-id=\"87509b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a4b99c9 e-con-full e-flex e-con e-child\" data-id=\"a4b99c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2baff03 elementor-widget elementor-widget-video\" data-id=\"2baff03\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/LOGO-ANIMATION_rework.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a0893c1 e-con-full e-flex e-con e-child\" data-id=\"a0893c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a2edda elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"7a2edda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Designaid, as a graphic agency, is now known for its creative solutions and dynamic designs. Kolektiv agency therefore chose us to completely rebrand the Reggae Geel festival.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e9e1b6 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"3e9e1b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Reggae Geel is an international reggae festival held annually in Geel, Belgium. The festival attracts thousands of music lovers from all over Europe and offers a diverse lineup of reggae artists.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b2e03d1 e-flex e-con-boxed e-con e-parent\" data-id=\"b2e03d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-145f883 e-con-full e-flex e-con e-child\" data-id=\"145f883\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f1178ca e-con-full e-grid e-con e-child\" data-id=\"f1178ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7180313 elementor-widget elementor-widget-image\" data-id=\"7180313\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"781\" src=\"https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Group-3406.webp\" class=\"attachment-full size-full wp-image-14839\" alt=\"Group 3406\" srcset=\"https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Group-3406.webp 1920w, https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Group-3406-300x122.webp 300w, https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Group-3406-1024x417.webp 1024w, https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Group-3406-768x312.webp 768w, https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Group-3406-1536x625.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1adc92a e-con-full e-flex e-con e-child\" data-id=\"1adc92a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-69561d7 e-con-full e-flex e-con e-child\" data-id=\"69561d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a5cbe7 elementor-widget elementor-widget-image\" data-id=\"4a5cbe7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1562\" height=\"1040\" src=\"https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Triple-Poster-Mockup_RG-1.webp\" class=\"attachment-full size-full wp-image-14840\" alt=\"Triple-Poster-Mockup_RG 1\" srcset=\"https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Triple-Poster-Mockup_RG-1.webp 1562w, https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Triple-Poster-Mockup_RG-1-300x200.webp 300w, https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Triple-Poster-Mockup_RG-1-1024x682.webp 1024w, https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Triple-Poster-Mockup_RG-1-768x511.webp 768w, https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Triple-Poster-Mockup_RG-1-1536x1023.webp 1536w\" sizes=\"(max-width: 1562px) 100vw, 1562px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f81c173 e-con-full e-flex e-con e-child\" data-id=\"f81c173\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba11c2b elementor-widget elementor-widget-image\" data-id=\"ba11c2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"950\" height=\"1040\" src=\"https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Group-34082.webp\" class=\"attachment-full size-full wp-image-14841\" alt=\"Group 34082\" srcset=\"https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Group-34082.webp 950w, https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Group-34082-274x300.webp 274w, https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Group-34082-935x1024.webp 935w, https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Group-34082-768x841.webp 768w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ef091e e-con-full e-flex e-con e-child\" data-id=\"1ef091e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a8e7a8 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"6a8e7a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We worked closely with Rob Swolfs of Kolektiv agency to develop a visually appealing and dynamic corporate identity that reflected Reggae Geel&#8217;s core values. We therefore chose a combination of bright and bold colors that create a unique atmosphere and reflect the energy of the festival.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3cb737d e-flex e-con-boxed e-con e-parent\" data-id=\"3cb737d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d694767 e-con-full e-grid e-con e-child\" data-id=\"d694767\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb83871 elementor-widget elementor-widget-image\" data-id=\"cb83871\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1212\" src=\"https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/POSTER-MOCKUP-2605.webp\" class=\"attachment-full size-full wp-image-14853\" alt=\"POSTER MOCKUP 2605\" srcset=\"https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/POSTER-MOCKUP-2605.webp 1920w, https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/POSTER-MOCKUP-2605-300x189.webp 300w, https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/POSTER-MOCKUP-2605-1024x646.webp 1024w, https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/POSTER-MOCKUP-2605-768x485.webp 768w, https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/POSTER-MOCKUP-2605-1536x970.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5272941 e-con-full e-flex e-con e-child\" data-id=\"5272941\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dcd72fd elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"dcd72fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The illustrations, created in collaboration with Matteo Anselmoz of Genoa, Italy, were designed to capture the style and feel of the scene.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9be9bb8 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"9be9bb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>To do this, we started working with visuals of instruments such as portraits, speakers, guitars and drums and mixed them with Jamaican colors and iconic symbols such as Judah&#8217;s lion. We chose a font with a contemporary look and feel that is suitable for both print and digital applications.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ccb7383 e-flex e-con-boxed e-con e-parent\" data-id=\"ccb7383\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0248f1c e-con-full e-flex e-con e-child\" data-id=\"0248f1c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-06106d9 e-con-full e-grid e-con e-child\" data-id=\"06106d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0595a99 elementor-widget elementor-widget-image\" data-id=\"0595a99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1270\" height=\"952\" src=\"https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Group-34083-1.webp\" class=\"attachment-full size-full wp-image-14855\" alt=\"Group 34083\" srcset=\"https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Group-34083-1.webp 1270w, https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Group-34083-1-300x225.webp 300w, https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Group-34083-1-1024x768.webp 1024w, https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Group-34083-1-768x576.webp 768w\" sizes=\"(max-width: 1270px) 100vw, 1270px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93f95d1 elementor-widget elementor-widget-video\" data-id=\"93f95d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Group-34090.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5991a1f e-con-full e-grid e-con e-child\" data-id=\"5991a1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5badc4e elementor-widget elementor-widget-image\" data-id=\"5badc4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1270\" height=\"1040\" src=\"https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Group-34086.webp\" class=\"attachment-full size-full wp-image-14845\" alt=\"Group 34086\" srcset=\"https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Group-34086.webp 1270w, https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Group-34086-300x246.webp 300w, https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Group-34086-1024x839.webp 1024w, https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Group-34086-768x629.webp 768w\" sizes=\"(max-width: 1270px) 100vw, 1270px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8735fca elementor-widget elementor-widget-image\" data-id=\"8735fca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1270\" height=\"1040\" src=\"https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Group-34087.webp\" class=\"attachment-full size-full wp-image-14846\" alt=\"Group 34087\" srcset=\"https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Group-34087.webp 1270w, https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Group-34087-300x246.webp 300w, https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Group-34087-1024x839.webp 1024w, https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Group-34087-768x629.webp 768w\" sizes=\"(max-width: 1270px) 100vw, 1270px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a57095 e-con-full e-flex e-con e-child\" data-id=\"9a57095\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4811cd elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"a4811cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The new branding was then rolled out on the festival&#8217;s new website, app, merchandising and social media accounts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac370db elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"ac370db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Besides the dynamic colors and visuals, we used short and powerful copy that the target audience can identify with.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d0de160 e-flex e-con-boxed e-con e-parent\" data-id=\"d0de160\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-960a05a e-con-full e-flex e-con e-child\" data-id=\"960a05a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f74d876 e-con-full e-grid e-con e-child\" data-id=\"f74d876\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4139e14 elementor-widget elementor-widget-image\" data-id=\"4139e14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1270\" height=\"952\" src=\"https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Street-Advertising-Vertical-Billboard-Mockups-2-1.webp\" class=\"attachment-full size-full wp-image-14857\" alt=\"Street Advertising Vertical Billboard Mockups 2\" srcset=\"https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Street-Advertising-Vertical-Billboard-Mockups-2-1.webp 1270w, https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Street-Advertising-Vertical-Billboard-Mockups-2-1-300x225.webp 300w, https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Street-Advertising-Vertical-Billboard-Mockups-2-1-1024x768.webp 1024w, https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Street-Advertising-Vertical-Billboard-Mockups-2-1-768x576.webp 768w\" sizes=\"(max-width: 1270px) 100vw, 1270px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cc0292 elementor-widget elementor-widget-video\" data-id=\"6cc0292\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/square-animation.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9bd89a e-con-full e-grid e-con e-child\" data-id=\"e9bd89a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f0c9d1f elementor-widget elementor-widget-image\" data-id=\"f0c9d1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1270\" height=\"1040\" src=\"https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Group-34088.webp\" class=\"attachment-full size-full wp-image-14849\" alt=\"Group 34088\" srcset=\"https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Group-34088.webp 1270w, https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Group-34088-300x246.webp 300w, https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Group-34088-1024x839.webp 1024w, https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Group-34088-768x629.webp 768w\" sizes=\"(max-width: 1270px) 100vw, 1270px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d583651 elementor-widget elementor-widget-image\" data-id=\"d583651\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1270\" height=\"1040\" src=\"https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Mens-Hoodie-PSD-Mockup-1.webp\" class=\"attachment-full size-full wp-image-14850\" alt=\"Men&apos;s Hoodie PSD Mockup 1\" srcset=\"https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Mens-Hoodie-PSD-Mockup-1.webp 1270w, https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Mens-Hoodie-PSD-Mockup-1-300x246.webp 300w, https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Mens-Hoodie-PSD-Mockup-1-1024x839.webp 1024w, https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Mens-Hoodie-PSD-Mockup-1-768x629.webp 768w\" sizes=\"(max-width: 1270px) 100vw, 1270px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6764693 e-con-full e-flex e-con e-child\" data-id=\"6764693\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf4b8e4 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"cf4b8e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Reggae Geel&#8217;s Spotify page with a series of playlists was also addressed. The visuals are based on the illustrations that were used in the corporate identity and provide the community aspect of the festival.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eebfdf7 e-flex e-con-boxed e-con e-parent\" data-id=\"eebfdf7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-45d92a4 e-con-full e-grid e-con e-child\" data-id=\"45d92a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5baf7b9 elementor-widget elementor-widget-video\" data-id=\"5baf7b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Group-340902.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bad2ab elementor-widget elementor-widget-image\" data-id=\"2bad2ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1270\" height=\"956\" src=\"https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Sign_Event-2.webp\" class=\"attachment-full size-full wp-image-14859\" alt=\"Sign_Event 2\" srcset=\"https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Sign_Event-2.webp 1270w, https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Sign_Event-2-300x226.webp 300w, https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Sign_Event-2-1024x771.webp 1024w, https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/Sign_Event-2-768x578.webp 768w\" sizes=\"(max-width: 1270px) 100vw, 1270px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92ca792 e-con-full e-flex e-con e-child\" data-id=\"92ca792\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0143499 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"0143499\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>One of the main objectives of the new campaign was to appeal both to the loyal fans who have been coming to the festival for decades and to a younger and wider audience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7ebefc elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"f7ebefc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Our challenge was to create a brand that would both provide familiarity to returning visitors and appeal to a new generation of music lovers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e905ef e-con-full e-flex e-con e-parent\" data-id=\"1e905ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0b5d7e elementor-widget elementor-widget-template\" data-id=\"c0b5d7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"14062\" class=\"elementor elementor-14062 elementor-11826 elementor-11826\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48b567a2 e-flex e-con-boxed e-con e-parent\" data-id=\"48b567a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-463253c3 e-con-full e-flex e-con e-child\" data-id=\"463253c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67e46a1b elementor-widget elementor-widget-heading\" data-id=\"67e46a1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Related Cases<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76c2cf35 e-con-full e-flex e-con e-child\" data-id=\"76c2cf35\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3623cb8c elementor-grid-3 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"3623cb8c\" data-element_type=\"widget\" data-e-type=\"widget\" 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.elementor-flip-box__front{background-image:url(\"https:\/\/designaid.be\/wp-content\/uploads\/2026\/11\/branding-agency-antwerpen_1.webp\");}.e-loop-item-15786 .elementor-element.elementor-element-5a26f90 .elementor-flip-box__back{background-image:url(\"https:\/\/designaid.be\/wp-content\/uploads\/2026\/11\/branding-agency-antwerpen_1.webp\");}<\/style><style id=\"loop-14030\">.elementor-14030 .elementor-element.elementor-element-cc8621e{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;}.elementor-widget-flip-box .elementor-flip-box__front .elementor-flip-box__layer__title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-size:var( --e-global-typography-primary-font-size );font-weight:var( --e-global-typography-primary-font-weight );text-transform:var( --e-global-typography-primary-text-transform 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data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"flip-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<a class=\"elementor-flip-box__layer elementor-flip-box__back\" href=\"https:\/\/designaid.be\/en\/cases\/fitnxt\/\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\tFitnxt\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\t<span>Branding<\/span>, <span>Webdesign<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-flip-box__button elementor-button elementor-size-xs\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/designaid.be\/wp-content\/uploads\/2025\/11\/portfolio-arrow-img.svg\">\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-14030\">.e-loop-item-15730 .elementor-element.elementor-element-5a26f90 .elementor-flip-box__front{background-image:url(\"https:\/\/designaid.be\/wp-content\/uploads\/2026\/10\/branding_logodesign-antwerp_04.webp\");}.e-loop-item-15730 .elementor-element.elementor-element-5a26f90 .elementor-flip-box__back{background-image:url(\"https:\/\/designaid.be\/wp-content\/uploads\/2026\/10\/branding_logodesign-antwerp_04.webp\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"14030\" class=\"elementor 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Kolektiv agency therefore chose us to completely rebrand the Reggae Geel festival. Reggae Geel is an international reggae festival held annually in Geel, Belgium. The festival attracts thousands of music lovers from all over Europe and offers a diverse [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14861,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14837","cases","type-cases","status-publish","has-post-thumbnail","hentry","cases-categories-rebranding","cases-categories-webdesign"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Festival rebranding - Designaid<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/designaid.be\/en\/cases\/festival-rebranding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Festival rebranding - Designaid\" \/>\n<meta property=\"og:description\" content=\"https:\/\/designaid.be\/wp-content\/uploads\/2023\/05\/LOGO-ANIMATION_rework.mp4 Designaid, as a graphic agency, is now known for its creative solutions and dynamic designs. 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