Spectrum, an accounting firm in Antwerp, commissioned us to create a corporate identity and web design. Spectrum deals with accounting and taxation of SMEs and sole proprietorships. In doing so, their goal is to grow businesses with accurate accounting, tax optimization and consulting.
Based on the target audience and objectives, we searched for a style that best suited them. The logo here was created from an abstraction of the letter S. The contrasting color palette is very recognizable and immediately attracts the attention of the target audience. This new branding can be consistently applied to various graphic design
applications using the established guidelines.
At this branding also requires a matching web design where the focus was placed on usability. The visitor thus gets a clear picture of the services Spectrum offers. This web design is consistently designed in line with the branding.
