Abisco.
Abisco has embraced a new identity that reflects its core values of warmth, relaxation, and modernity. The rebranding introduces a typographic logo combined with an abstract icon representing a sunrise or sunset, symbolizing renewal and tranquility. This thoughtful design positions Abisco not just as a sauna distributor, but as a curator of serene and revitalizing experiences.
The Amber Glow and Midnight Teal color palette embodies balance and sophistication. Amber Glow evokes the soothing warmth of sunlight, while Midnight Teal anchors the design in stability and trust. Together, these colors create a visual harmony that reflects the calming and invigorating essence of sauna culture.
By combining a clean, modern typographic style with an abstract yet meaningful icon, Abisco’s new corporate identity appeals to a contemporary audience. The minimalist square framing the sunrise/sunset enhances the design’s elegance, making it both memorable and versatile. This transformation underscores Abisco’s commitment to innovation while staying true to its roots in relaxation and wellness.
