Teamleader is a Belgian company founded in 2012 by CEO Jeroen De Wit, with co-founders Willem Delbare and Mathias De Loore.
They make administration easier for the self-employed and SMEs by offering various administrative functions in one user-friendly tool.
Meanwhile, Teamleader has branches in several European cities. Designaid was asked to work with some Teamleader employees to create a new corporate identity out.
In 2015, we were asked to work with Alison Agresti (strategy Teamleader) and Justine Harcourt (copywriter Teamleader) on Teamleader’s rebranding. Under the guidance of Julien Merlin and together with Matthijs Janssens, we started working out the visual concepts based on the strategic exercise.
An origami concept resulted and became the basis for an impromptu logo in line with the company’s identity.
The shape of the logo design is a very recognizable origami figure that can be used creatively for various applications. Consider an app icon, stationery, business cards, etc.
