Armonea.
Armonea is the second largest healthcare group in the country with as many as 85 different sites and 6,500 employees. It was therefore a challenge to bring all these people closer together through long-term employer branding campaign. A coherent, recognizable campaign was provided from Designaid to accomplish this mission.
A separate visual identity designed that combined the existing branding with a recognizable campaign identity. It consists of a striking color palette and graphics created from an abstraction of Armonea’s logo. A powerful slogan was also chosen, “We are #SamenSterkers,” which is used throughout all applications.
With these newly drafted guidelines, both print applications such as posters, flyers, gadgets, as well as digital applications such as animations and even a TV show were provided. This TV show, in turn, was then given its own separate sub-identity and teaser communication to announce it.
