Stoop is a notary’s office in Antwerp. With the introduction of a new logo and a fresh corporate identity, we took the next step in Stoop’s visual identity, matching the firm’s core values: reliability, expertise and commitment.
The logo, designed in a clean typographic style, exudes simplicity and authority. The Pantone color, Chestnut serves as the primary color and gives the brand a warm, familiar look. The complementary colours provide balance and subtlety, while lending a contemporary and sophisticated character to the whole
The new branding reflects the client’s core mission: to professionally guide clients through important legal decisions in a way that is clear and accessible. The minimalist visual style reinforces this by creating a sense of calmness and clarity, perfectly aligned with the firm’s commitment to transparency.
The corporate identity is carefully aligned with both online and offline communications to ensure the client has a strong and consistent visual presence. To ensure consistency in use, we created digital brand guidelines. These guides provide clear instructions on how to use the logo, colors and typography.
